History and growth of Status Anxiety:
Status Anxiety is an Australian leather brand which is founded in 2004 by two friends Will Sked and Scott Hawkes, after seeing a gap in the market for men to find a nice simple leather piece of wallet that was not surf or a big name brand, who went on to start the horse. The Sydney-based maker believes in delivering the premium quality of uncomplicated, functional, minimalistic design.
In August 2018, the brand sells close to 100 different products which include handbags, men’s and women’s wallets, travel and tech accessories, watches, and belts sold across 12 countries and over 600 top tier fashion boutiques and department stores as well as two in their retail stores of Sydney.
Status anxiety is the condition that is caused by comparing ourselves to those who are around us. This is the measuring of how one can do in terms of appearance, possessions job titles, and many more which results in status anxiety. The brand does not want to draw attention to anxiety but to draw attention to the potential effect of this condition which leaves in poorer conditions. This is also explained by their very first ad campaign. The name was chosen as Status Anxiety because of an article in The Age explaining the social phenomena of status anxiety and as explained in the book of the same name by Alain De Botton. it is the idea that self-estimation depends upon social standing.
Why choose Status Anxiety products:
Some below-mentioned benefits are provided by them are as follows-
They are durableUsed finest leather from France, New Zealand, and ItalianBudget-friendlyStrong and softWith simple and minimal designsLightweight Perfect for everyday
Status Anxiety has earned its place within Australia’s accessories hall of fame whether it is their classic carryalls or something a little smaller. Status Anxiety has something for everyone. A pastel-colored collection is also available for everyone. A collection of timeless and versatile bags is the perfect addition to any wardrobe. All the production results in exceptionally made quality products.
How they grow:
After three years of designing men’s wallets, Sked and his team decide to branch into the designing of products for women and increase the competition in the market also proved it to be a game-changer for the business or in the fashion industry. Now, the sales of Status Anxiety’s is 70% or more than this are coming from the women’s products. This is a big change for their company.
Their first range was not successful as they hoped, because they assume that women buy more than men but their second range quite nailed it and was very successful. Nowadays, they have a wide range of products which includes bags, watches, and belts for both women and men, as well as tech and travel accessories. Between 18 and 60, it makes sense then that the age profile of the brand’s customers is broad. The reason why Sked and his teams have moved into the bricks and mortar is to become a huge brand and to do plenty of work when it comes to building a big brand presence. They wanted to showcase their brand in the way they envisaged it.
They had been primarily a wholesale business at the whim which shows how their retailers presented the brand. By curating an in-store experience, the company is hoping to solidify people who look at what they try to obtain and follow them.
Better in the flesh:
In late November 2017, they opened their first store in Paddington in Sydney, followed by Newtown in Sydney in the year 2018, Fitzroy in Melbourne in 2019, and Byron Bay in 2020.
Inherent awesomeness:
Bags are made from the finest leather. Their tanneries develop premium leather. Some are washed, some embossed, others are shrunken just the way all like it.
Every piece of Status Anxiety piece is handcrafted in ethically sourced, inherently awesome, predominantly Brazilian and Italian leather. This is also assured that there are no endangered or rare snow leopards are harmed in the process.
Conclusion:
In Sydney Australia 2005, Status Anxiety bags invents. They make quality products by using the finest leather. Anxiety bags are strong, soft, and durable. Their motive of them is to take the stress out of purchasing good leather. Bags are budget-friendly and also company focuses on both the form and function of every piece.
Q1: What kind of leather is used by Status Anxiety?
Ans: They use predominantly Italian and Brazilian leathers, and however they cost more so the hand feels they wear are far superior. They tanned leather on their own to provide good quality products some of them are washed, waxed, and embossed and some of them are shrunken.
Q2: Does Status Anxiety Made in China?
Ans: Their manufacturers are family-run and some of the best in the business. They personally visit them each year in China to ensure fair and safe work conditions and with their well-established leadership craftsmanship, strict environmental controls go hand in hand.
