To make the time spent at Starbucks worth remembering for the customers, Starbucks left no stone unturned to keep their customers happy. One of Starbucks’ massive deals is rewarding its customers occasionally. One of Starbucks’ popular deals is ‘Starbucks happy hour, which has been an on-and-off deal.
Keep reading to find out more on the deals and discounts:
What are the key points on which Starbucks focused?
Starbucks promised premium quality and service and delivered it word by word. To create a unique customer experience, living-room-style spaces were developed. Not only that, but Starbucks is always aiming to provide a comfortable working environment where anyone may come and work in peace without having to place an order. All of these attempts appear to be part of the company’s delayed revamping process. But whatever the case may be, these efforts paid off.
The key aspects that made it a mega brand include:
Premium products
Starbucks has a reputation for selling only premium, high-quality products as a premium brand. Starbucks is distinguished from other coffee chains by its authentic branding and execution.
Since its start, Starbucks has never compromised on quality or taste, and it charges a premium for its services. All of this assures that the company has a higher-end customer base that is also very loyal.
Differentiated cultures
Starbucks’ culture is well-defined, incorporating its partners, coffee, and customers to create a welcoming environment full of love, warmth, and belonging.
The organization also holds itself responsible for all of the outcomes of its products and services, and they do everything it can to ensure that customers are satisfied.
Top-notch supply chain
Starbucks’ supply chain is ethical and well-managed. The company is committed to ethical and environmentally friendly sourcing. Starbucks has set a goal of 100 percent ethically sourced coffee by 2020, up from 99 percent last year. As a result, they are well on their way to meeting this goal by the end of 2020.
What makes Starbucks so special?
Starbucks made sure that every customer that entered any of their outlets felt welcome. For the company, it is not only about the coffee, it is mainly about the convenience and comfort that every customer should experience. Employees were instructed on how to give exceptional customer service. Then, to create a unique customer experience, the living-room-style spaces were developed. Not only that, but Starbucks is always aiming to provide a comfortable working environment where anyone may come and work in peace without having to place an order. All of these attempts appear to be part of the company’s delayed revamping process. But whatever the case may be, these efforts paid off.
Why the hype????
Starbucks sells its products through a network of company-owned and licensed locations. Apart from this, it sells its products through convenience stores, grocery stores, specialty stores, and warehouse clubs. Starbucks also has a website where you can get their products. But the main revenue of the company does not come from its product line. It arrives from the hype the name “Starbucks” creates. Just like Apple, Adidas, Nike, or any other brand, the board of Starbucks knows that people will buy them just to be seen with the vintage green logo, irrespective of how the coffee tastes. So, when the company produces decent coffee, the “LOYAL” customer base goes berserk. Starbucks has been exploiting this very situation by slowly increasing its price quarter after quarter, year after year, knowing that it will not lose its “loyal” customer base.
What is Starbucks happy hour?
Starbucks has an amazing offer under this deal. They give every drink free with another, popularly known as the BOGO deal. On certain Thursdays between 2 and 7 o’clock, participating stores in the chain’s two-for-one promotions have been offering the company’s Happy Hour promotion. Users of the Starbucks app who receive updates about such discounts are the target audience in particular.
As of 2022, there is no update on whether this offer is coming back or not. This offer was first launched in 2010 and then relaunched in 2018. The last time this offer was availed was in 2020 before the Covid-19 pandemic hit.
Conclusion:
Starbucks attracts a lot of its customers through its exceptional services and deals. It ensures that every customer feels attended to and welcomed. Its BOGO deals and others are a huge attraction to the ‘Loyal’ customers. These deals are often a sight of pleasure for their customers and they enjoy it.
- Does Starbucks provide loyalty points?
Yes, Starbucks provides loyalty points to customers regular customers.
- Can we order directly from the official website?
Yes, you can order from its official website.
